Areas of Expertise in Marketing

The Terry College of Business has hundreds of faculty experts available to add insight and depth for the media on just about any current business news topic.

Sundar Bharadwaj

Sundar Bharadwaj

The Coca-Cola Company Chair of Marketing

Areas of Expertise: Brand Management and Customer Relationship Management, Consumer to Consumer Interaction: Consumer Communities, Prosocial Behavior and Word-of-Mouth, Global Marketing, Innovation and New Product Management, Marketing Assets and Capabilities in Intra- and Inter-Firm Contexts, Marketing Performance and the Marketing-Finance Interface, Sales Force Management and Strategy

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Anindita Chakravarty

Anindita Chakravarty

Associate Professor

Areas of Expertise: Consumer to Consumer Interaction: Consumer Communities, Prosocial Behavior and Word-of-Mouth, Innovation and New Product Management, Marketing Assets and Capabilities in Intra- and Inter-Firm Contexts, Marketing Performance and the Marketing-Finance Interface

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Marcus Cunha

Marcus Cunha

Professor and Director

Area of Expertise: Information Processing, Information Integration, Associative Learning, Perception and Self Control

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Richard Gooner

Richard Gooner

Senior Lecturer

Area of Expertise: Marketing Assets and Capabilities in Intra- and Inter-Firm Contexts

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John Hulland

John Hulland

Emily H. and Charles M. Tanner Jr., Chair in Sales Management

Areas of Expertise: Brand Management and Customer Relationship Management, Consumer to Consumer Interaction: Consumer Communities, Prosocial Behavior and Word-of-Mouth, Information Processing, Information Integration, Associative Learning, Perception and Self Control, Marketing Assets and Capabilities in Intra- and Inter-Firm Contexts, Marketing Performance and the Marketing-Finance Interface, Sales Force Management and Strategy

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Piyush Kumar

Piyush Kumar

Associate Professor

Areas of Expertise: Marketing Assets and Capabilities in Intra- and Inter-Firm Contexts, Marketing Performance and the Marketing-Finance Interface

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Son K. Lam

Son K. Lam

Associate Professor

Areas of Expertise: Marketing Assets and Capabilities in Intra- and Inter-Firm Contexts, Sales Force Management and Strategy

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Charlotte Mason

Charlotte Mason

Department Head and C. Herman and Mary Virginia Terry Chair of Business Administration

Areas of Expertise: Brand Management and Customer Relationship Management, Information Processing, Information Integration, Associative Learning, Perception and Self Control, Innovation and New Product Management, Marketing Assets and Capabilities in Intra- and Inter-Firm Contexts, Marketing Performance and the Marketing-Finance Interface

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Julio Sevilla

Julio Sevilla

Assistant Professor

Area of Expertise: Consumption, Nutrition, and Health

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